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www.porc-a-fix.net
Site Highlights |
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| KIT Industries - A New Face |
Updated Web Site Helps Business Project Professional Image and Increase Hit-to-Order Ratio
A Web site is often the first – and sometimes only – channel through which your customers work with your company. Therefore, it's especially important to project a professional, modern image.
Barry Dinetz, president and owner of KIT Industries, recognizes this. For years, his company's Web-based storefront, www.porc-a-fix.net, was outdated and hard to navigate. "It just didn't flow,” Dinetz says. "It was something we put together ourselves," So, when he realized that a user-friendly, easily-navigable site would greatly benefit his business, he asked PICS for help.
PICS offers businesses a full suite of Web services, from design and development to Internet marketing and Web hosting. “We deliver e-commerce solutions that work, so our customers can focus on their businesses instead of building Web sites,” says Terry Rossi, PICS co-founder and CTO.
Dinetz agrees. “PICS was able to develop solutions we might not have even considered,” he says. “They know about the technology behind our business system.” |
| Starting the Project |
| KIT Industries sells a unique product line: a huge assortment of hard-to-find, color-matched porcelain, fiberglass, and laminate repair kits. To develop a Web site that showcased these offerings while ensuring intuitive ordering capabilities, Dinetz met with PICS representatives to discuss his business – and his customers’ needs. “We work with customers to understand their needs and expectations up front,” says Don Kleinschmidt, Internet Services Manager at PICS.
After working with Dinetz to create a vision for KIT Industries, the PICS team began work. They created an attractive, feature-rich site that makes it easy for customers to access  information about any one of the company’s offerings. “The new site has certainly simplified the customer inquiry process,” Dinetz says. “Customers can use it to research all of our products. Because it’s an all-encompassing source, we’re not fielding as many phone calls and e-mails as before.”
Since overhauling the site and registering with search engines, web orders at www.porc-a-fix.net have increased by more than 400 percent. While Dinetz credits much of the increased traffic to search engine optimization – which PICS helped with – he credits the high order-to-hit ratio to the new site’s clean look and easy ordering capabilities. “It’s just so much easier to order now”, he says. “It’s made a huge difference.” |
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